Fredrik Loving joined Spin Master in May 2020 as Executive Vice President of Digital Studios and was promoted to President, Spin Master Digital Games in January 2021. Fredrik leads the company’s digital games creative centre from managing game development at Toca Boca’s and Sago Mini’s Stockholm and Toronto studios through to platform growth and sales. He is responsible for evolving Spin Master’s digital strategy and oversight of the global digital studio footprint.

A gaming industry veteran, Fredrik has worked in interactive entertainment for 15 years, leading, building and growing both game development studios and blockbuster games, including the critically acclaimed Battlefield franchise. Most recently, he has focused his efforts on establishing and assisting entertainment companies leading a new wave of fresh, interactive storytelling for games, film, television and beyond.

A graduate from Griffith University in Information Technology, Fredrik also holds a Master’s Degree in E-Commerce and Project Management from Griffith University.